Tilley Endurables started in 1980 when Alex Tilley a good hat for sailing and couldn't find one, and decided to make one himself. He spared no effort, sought advice from a milliner, sailmaker and hat maker, and, as he says "got it right". Only afterwards, when he saw that he had an outstanding hat, did he decide to sell it through stores. The sale of the original hat, and expansion into a range of hats and travel ware, has benefited from Alex Tilley's imagination and insistence on outstanding quality.

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